POWDR Privacy Policy

Last Revised: July 2, 2020;
Effective Date: July 2, 2020

This Privacy Policy describes how Powdr Corp. and its affiliates (collectively, “POWDR,” “we,” “us,” or “our”) collect, use, share, and safeguard personal information.  This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions.  You can jump to particular topics by going to the headings below:

Types Of Information We Collect
Use And Processing Of Information
Sharing Of Information
Your Choices
How We Protect Personal Information
Our Online Privacy Policy for Children
Miscellaneous
Contact Information

The Personal Information We Collect

The following provides examples of the type of information that we collect from you and how we use that information. 

Context

Types of Data

Primary Purpose for Collection
and Use of Data

Account Registration and Program Enrollment

We collect your name and contact information when you create an account.  We also collect information relating to the actions that you perform while logged into your account.

We use the information collected when you create an account or enroll in a program to perform our contract to provide you with products or services. We also have a legitimate interest in providing account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history. 

Woodward Camps

We collect information in conjunction with the registration and enrollment of camp members.  This may include name, contact information, family information, transportation information, medical and disability related information, health information and insurance information.

We use the information collected when you register for a Woodward camp to perform our obligation to provide services.  We also have a legitimate interest in collecting information to administer our camps safely and efficiently.  In some jurisdictions, and where required by law, we process health, disability, and medical information based upon the consent of campers (or their guardians).

Client Information

We collect the name, and contact information, of our clients and their employees with whom we may interact. 

We use this information to perform our contract with clients by communicating with them concerning normal business administration such as projects, services, and billing.

Cookies and first party tracking

We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a web site is viewed. See our Cookie Preference Center for more information.

We have a legitimate interest in making our website operate efficiently.

Cookies and Third Party Tracking

We participate in behavior-based advertising, this means that a third party uses technology ( e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites.  See our Cookie Preference Center for more information.

We have a legitimate interest in engaging in behavior-based advertising and capturing website analytics.

Demographic Information

We collect personal information, such as your age, physical characteristics, or location. 

In some cases, we use this information to perform our contracts to provide you with products or services. We also have a legitimate interest in understanding our users and providing tailored services.

Distance Information

When you use one of our Apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and your distance from a store that sells our products. 

We have a legitimate interest in understanding our users and providing tailored services.  In some contexts our use is also based upon your consent to provide us with geo location information.

Email Interconnectivity

If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.

We have a legitimate interest in understanding how you interact with our communications to you.

Employment

If you apply for a job posting we collect information necessary to process your application or to retain you as an employee.  Providing this information, including your Social Security Number, is required for employment.

We use this information about you in anticipation of a contract of employment with you.  In some contexts, we are also required by law to collect information about our employees.  We also have a legitimate interest in using your information to have efficient staffing and work force operations.

Feedback/Support

If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply.

We have a legitimate interest in receiving, and acting upon, your feedback or issues. In some cases, we may use this information to perform our contract with you.

Mailing List

When you sign up for one of our mailing lists we collect your email address or postal address.   

We share information about our products and services with individuals that consent to receive such information.  We also have a legitimate interest in sharing information about our products or services.

Mobile Devices

We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our resorts.

We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.

Order Placement

We collect your name, billing address, shipping address, e-mail address, phone number, and credit card number when you place an order.

We use your information to perform our contract to provide you with products or services.

Partner and Sponsor Promotion

We collect information that you provide as part of a co-branded promotion with another company and events sponsored by another company.

We have a legitimate interest in fulfilling our promotions. In many cases we use this information with your consent.

Photographs

We collect photographs that you provide to us.

We collect photographs from individuals who give us their consent. We also have a legitimate interest in confirming your identity when you visit our resorts.

Surveys

When you participate in a survey we collect information that you provide through the survey.  If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.

We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization.

Sweepstakes or contests

When you participate in a sweepstakes or contest we collect information about you, which includes contact information to notify you if you are selected.

We have a legitimate interest in operating the sweepstakes.  In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws.

Website interactions

We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms.  This may also include information about your device or browser.

We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful.  We also have a legitimate interest in detecting and preventing fraud.

Web logs

We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.

We have a legitimate interest in monitoring our networks and the visitors to our websites.  Among other things, it helps us understand which of our services is the most popular.

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources. For example, if you submit a job application, or become an employee, we may conduct a background check.

USE & PROCESSING OF INFORMATION

In addition to the purposes and uses described above, we use information in the following ways:

  • Provide you with the best customer experience possible.
  • Provide the products and services you purchase, and to respond to your questions.
  • Communicate with you regarding purchases, registrations, offers, snow/terrain conditions, camps, special events, and promotions.
  • Deliver customized content and advertising that may be of interest to you, and remember you when you visit our Sites.
  • Address network integrity and security issues.
  • Service members of various clubs and memberships run by POWDR properties.
  • Evaluate online job applications and respond to your inquiries into potential employment.
  • Respond to your requests, questions, and/or comments.
  • Perform data analyses (including market and consumer research, and trend analyses).
  • To identify you when you visit our websites or our resorts.
  • To streamline the checkout process.
  • To conduct analytics.
  • To send marketing materials that may relate to our products, services, sales, or promotions, or those of our business partners.
  • For internal administrative purposes, as well as to manage our relationships.

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.

SHARING OF INFORMATION

POWDR does not sell your personal information to third parties. POWDR may share your personal information with our parent companies, subsidiaries, and affiliates (“POWDR Companies”). Subject to applicable legal restrictions, the POWDR Companies may share your personal information with each other to make sure your experience is as seamless as possible, and you have the full benefit of what POWDR has to offer.

In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:

  1. Affiliates and Acquisitions . We may share information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire, our company, business, or our assets, we will also share information with that company, including at the negotiation stage.
  2. Other Disclosures with Your Consent. We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.
  3. Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
  4. Public. Some of our websites may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publically available.
  5. Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this privacy policy.
  6. Service Providers. We share your information with service providers. Among other things service providers help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfillment of orders.

YOUR CHOICES

You can make the following choices regarding your personal information:

  1. Access To Your Personal Information. You may request access to your personal information by contacting us at the address described below. If required by law, upon request, we will grant you reasonable access to the personal information that we have about you. In certain circumstances, we will provide this information in a portable format. Note that California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for direct marketing.
  2. Changes To Your Personal Information. We rely on you to update and correct your personal information. Most of our websites allow you to modify or delete your account profile. If our website does not permit you to update or correct certain information, you contact us at the address described below in order to request that your information by modified. Note that we may keep historical information in our backup files as permitted by law.
  3. Deletion Of Your Personal Information. Typically we retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. You may, however, request information about how long we keep a specific type of information, or request that we delete your personal information by contacting us at the address described below. If required by law we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes.
  4. Objection to Certain Processing. You may object to our use or disclosure of your personal information by contacting us at the address described below.
  5. Online Tracking. We do not currently recognize automated browser signals regarding tracking mechanisms, which may include "Do Not Track" instructions.
  6. Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in e-mails that you receive. If you decide not to receive promotional emails, we may still send you service related communications.
  7. Promotional Mailings. If at any time you do not want to receive offers and/or circulars from us you can remove yourself from our mailing lists by emailing us (our contact information is below) with "NO SNAIL MAIL" in the subject line along with your name, address and zip code. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
  8. Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”
  9. Revocation Of Consent. If you revoke your consent for the processing of personal information then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity. You may revoke consent to processing (where such processing is based upon consent) by contacting us at the address described below.

Please address written requests and questions about your rights to legal@powdr.com or call us at 844-932-2722.

Note that, as required by law, we will require you to prove your identity. We verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, the last resort or camp visited, or the date of your last purchase from us. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us. If you are an authorized agent submitting a request on behalf of an individual you must attach a copy of a completed Authorized Agent Designation Form indicating that you have authorization to act on the consumer’s behalf.

If we do not receive this information, the request will be denied.

How We PROTECT Personal Information

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Some of our websites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

Our Online Privacy Policy for Children

We don’t knowingly collect personally identifying information from anyone under the age of 13 unless we first obtain permission from the child’s parent or legal guardian. In addition, children under the age of 13 are not authorized to make purchases from POWDR or register for programs operated by POWDR without consent from a parent or legal guardian.

If we become aware that we have inadvertently received personal information provided by a visitor under the age of 13 without permission from a parent or legal guardian, we will delete the information from our records. A child’s parent or legal guardian can also request that the personal information of their child be deleted from our records, if it has not been already. To make such a request, please contact us at legal@powdr.com or write to us at 1794 Olympic Parkway, Suite 210, Park City, Utah, 84098, Attn: Legal Department/Privacy.

MISCELLANEOUS

The following additional information relates to our privacy practices:

  • Transmission Of Information To Other Countries. Your information may be processed in a foreign country (the United States) where privacy laws may be less stringent than the laws in your country. Nonetheless, where possible we take steps to treat personal information using the same privacy principles that apply pursuant to the law of the country in which we first received your information. By submitting your personal information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States. If you would like more information concerning our attempts to apply the privacy principles applicable in one jurisdiction to data when it goes to another jurisdiction you can contact us using the contact information below.
  • Third Party Applications/Websites. We may offer links to sites that are not operated by POWDR, or you may see a banner ad for a product and click on that to visit a non-POWDR website for that product. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies.
  • Changes To This Privacy Policy. We may change our privacy policy and practices over time. To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy. We will note the effective date of the latest version at the beginning of the Privacy Policy.

INFORMATION FOR CALIFORNIA RESIDENTS

California Civil Code Sections 1798.115(c), 1798.130(a)(5)(c), 1798.130(c), and 1798.140 indicate that organizations should disclose whether certain categories of information are collected, “sold” or transferred for an organization’s “business purpose”(as those terms are defined under California law). You can find a list of the categories of information that we collect and share here. Please note that because this list is comprehensive it may refer to types of information that we share about people other than yourself. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing please submit a written request to us using the information in the "Contact Information" section below. We do not discriminate against California residents who exercise any of their rights described in this Privacy Policy.

Notice of Financial Incentive under California Law. We may offer our customers a rewards program that provides certain perks, such as rewards, promotions, and exclusive offers (the “Rewards Programs”). When you sign up for the Rewards Program we will ask you to provide your name and email address. Because our Rewards Program involves the collection of personal information, it might be interpreted as a “financial incentive” program under California law. The value of your personal information to us is related to the value of the free or discounted products or services that you obtain when you redeem points. This value is based on the expense related to offering those free or discounted products or services.

Visit the terms and conditions page of each program to view full program rules, including how to join.

CONTACT INFORMATION

If you have any questions, comments, requests, or complaints concerning our privacy practices please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.

Email

legal@powdr.com

Mail

1794 Olympic Parkway, Suite 210
Park City, Utah
84098
Attn: Legal Department/Privacy

Toll Free

844-932-2722

If you are not satisfied with our response, and are in the European Union, you may have a right to lodge a complaint with your local supervisory authority.

If you are an employee of POWDR or one of our affiliates you should direct any questions, comments, complaints, or requests to your Human Resource Director.